Uppdaterat: 15 aug. 2020
Swedens queen of kawaii, Kreativa Karin, makes cute colorful crafts. Karin is known for her pastel color palette and her way of making everything cute. She definitely makes the world a prettier place. We are suckers for her creations and wanted to know what inspires her and if she has any tips to share. Here is our Meet the maker-interview with Karin. Enjoy!
Who are you? Tell us a bit more about yourself
My name is Karin Andersson, I’m 40 years old and live on Hisingen in Gothenburg. I work in my studio, which is in a basement close to my home. I travel quite a lot around Sweden and arrange workshops together with IKEA, Barncancerfonden, houses of culture and libraries. I also put some of my time on planning, purchases, and administration. But most of all I want to spend time in my studio, creating while listening to a thrilling podcast.
How did you come to the creative place you are at today, what's your creative background?
I’ve always loved to create and being creative. I dreamed of going to art school, Konstfack in Stockholm. After high school, I applied to a preparatory course in Gävle but didn’t get accepted. By that time I lost my drive to pursue art school and moved to London, and after that Gothenburg. I worked in hotels and restaurants until I gave birth to my daughter in 2010. And by then I felt the need for a change of directions in my life, like so many other new moms. I took graphic design classes and got a diploma in visual merchandising. During my studies, I started an Instagram account and worked extra as a salesperson at IKEA. My goal was to get a job as an interior decorator and after six months at IKEA I couldn’t keep up with all the inquiries from Instagram. So I quit my job and started to work full time as a professional maker.
What do you try to achieve with the work you create?
To make people want to create! The best compliment I can get is that someone has been inspired to start making after seeing my creations.
I want to inspire parents and kids to make together.
Kreativa Karin, what’s the story behind the name?
When I started my Instagram account I wanted to have an easy and personal name. I thought a lot about building my personal brand from the start. I wanted people to get what I’m doing just by reading the brand name. Kreativa Karin just fit! I’m very particular with whom I collaborate. I’ve strong political views but don’t talk much about them in social media. I want to be personal but not private in my social media channel.
I believe that you have to be personal to create a successful personal brand.