Swedens queen of kawaii, Kreativa Karin, makes cute colorful crafts. Karin is known for her pastel color palette and her way of making everything cute. She definitely makes the world a prettier place. We are suckers for her creations and wanted to know what inspires her and if she has any tips to share. Here is our Meet the maker-interview with Karin. Enjoy!
Who are you? Tell us a bit more about yourself
My name is Karin Andersson, I’m 40 years old and live on Hisingen in Gothenburg. I work in my studio, which is in a basement close to my home. I travel quite a lot around Sweden and arrange workshops together with IKEA, Barncancerfonden, houses of culture and libraries. I also put some of my time on planning, purchases, and administration. But most of all I want to spend time in my studio, creating while listening to a thrilling podcast.
How did you come to the creative place you are at today, what's your creative background?
I’ve always loved to create and being creative. I dreamed of going to art school, Konstfack in Stockholm. After high school, I applied to a preparatory course in Gävle but didn’t get accepted. By that time I lost my drive to pursue art school and moved to London, and after that Gothenburg. I worked in hotels and restaurants until I gave birth to my daughter in 2010. And by then I felt the need for a change of directions in my life, like so many other new moms. I took graphic design classes and got a diploma in visual merchandising. During my studies, I started an Instagram account and worked extra as a salesperson at IKEA. My goal was to get a job as an interior decorator and after six months at IKEA I couldn’t keep up with all the inquiries from Instagram. So I quit my job and started to work full time as a professional maker.
What do you try to achieve with the work you create?
To make people want to create! The best compliment I can get is that someone has been inspired to start making after seeing my creations.
I want to inspire parents and kids to make together.
Kreativa Karin, what’s the story behind the name?
When I started my Instagram account I wanted to have an easy and personal name. I thought a lot about building my personal brand from the start. I wanted people to get what I’m doing just by reading the brand name. Kreativa Karin just fit! I’m very particular with whom I collaborate. I’ve strong political views but don’t talk much about them in social media. I want to be personal but not private in my social media channel.
I believe that you have to be personal to create a successful personal brand.